F&B

Starbucks

Press conference Starbucks Coffee Dolce Misto

Starbucks Coffee Company
Customer:

Starbucks Coffee Company

Perform:

2019

Scope:

Strategic consulting and brand positioning
Implementing a brand positioning marketing strategy
Make media marketing plan and implement project development phase plan

Dolce Misto is a newly created cold drink exclusively for Vietnam, inspired by the unique and familiar coffee flavor of Vietnamese customers. . Dolce Misto coffee is exclusively distributed to the Vietnamese market and customers can enjoy this coffee at all Starbucks stores nationwide from March 22, 2015.

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