F&B

Starbucks

Press conference Starbucks Reward

Starbucks Coffee Company
Customer:

Starbucks Coffee Company

Perform:

2017

Scope:

Event organization
Press relations

Beginning January 10, 2017, Starbucks customers can register to become a member of Starbucks Loyalty Program, also known as Starbucks RewardsTM. Starbucks RewardsTM is a points program (stars) for every spend at Starbucks. Members can easily earn "stars" for every visit to Starbucks. One star for every VND 40,000 spent at the store.

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